Consumer Alienation and Attitudes toward Consumer Free Riding

  • DAVID J. BURNS

Abstract

Given that consumer free riding involves a relatively high level of interaction with the marketplace, it is likely that individuals' attitudes toward consumer free riding are related to degree to which they feel alienated from the marketplace. Such a relation­ ship was observed to exist. Through further examination, attitudes toward consumer free riding appear to originate from two of the three alienation factors, suggesting that individuals' attitudes toward consumer free-riding arise from perceptions of external marketplace issues, not from internal issues. The findings suggest that consumers' attitudes toward free riding may arise from their experiences in the market­ place.

Published
2010-07-01
How to Cite
BURNS, DAVID J.. Consumer Alienation and Attitudes toward Consumer Free Riding. The Journal of Business Inquiry, [S.l.], v. 9, n. 1, p. 22-36, july 2010. ISSN 2155-4072. Available at: <http://journals.uvu.edu/index.php/jbi/article/view/214>. Date accessed: 22 sep. 2019.