Case Study: Marketing Peanut Butter in Accounting ...Are you nuts?

Abstract

This paper presents a computer simulation used in an accounting education course that adds value to the course that would otherwise not be present. There are several outcomes that the

simulation successfully meets to enrich the learning experience. The paper supports the argument that computer simulations are a critical component of successful teaching and benefit the users. The use of this simulation helps create a bridge between the classroom and the business world that is invaluable.